Find out why Web Analytics won’t turn your lead(s) into gold ... and why a two-step approach and predictive analytics will. This blog explains what is marketing attribution really about.

Now that SAS has entered the QTEM (Quantitative Techniques for Economics and Management)* network, we thought it would be nice to provide some useful tips to students considering to pursue an...

At SAS Belux Executive Dinner keynote speaker was Denis Knoops, CEO of Delhaize Belgium and Luxemburg. In my last blog post I discussed the first paradox in retail: sustainability vs sustainability.

Delhaize CEO Denis Knoops discussed the three big paradoxes in retail at the SAS Belux Executive Dinner. In this blog I present the first of these paradoxes: sustainability vs sustainability.

Beaulieu, a renowned industrial group working in floor coverings, is getting ready for the next industrial revolution: industry 4.0. With the help of data and analytic they will optimize uptime and...

Now that Euro16 is approaching we had a look at the offensive stats for the players that could compete in this competition. Read on to find out who of the Belgian players stand out?

One single database might not give you any interesting information, but when you connect different databases suspicious patterns can appear. Unfortunately it's this crucial information sharing we are...

Has ‘big data’ been a hype? Yes and no. No, because the idea and technology behind big data will never go away. We will always want to get a grip on all available data, whether they are ours or...

Remember the movie ‘Moneyball’? The story of Billy Beane, Oakland A's general manager who successfully attempted to assemble a baseball team on a lean budget by employing computer-generated...