Many organizations have adopted the concept of Customer Journey Mapping, or Customer Journey Analytics in order to map out the customer’s experience and analyze it. An introduction by Bart Baesens &...

"There are many reasons to get excited about attending this year’s edition of the SAS Forum event", dixit Fabrice Deprez, Director at LACO.

Who hasn’t heard stories of immigrants working below their potential in the country in which they found a new home? While at the same time organizations in the Western world are in desperate need of...

There seems to be confusion about the differences between content marketing and data-driven marketing. Bloovi spoke with Steven Hofmans (data-driven marketing expert at SAS) and Ivy Vanderheyden...

The end of intrusive marketing is near. By using their customer data in a smart way, marketers can provide their customers and prospects accurate and targeted messages at any time. The General Data...

It is sad to realize that child abuse, opioid addiction and other crimes follow the same repeated patterns over and over. But, as an analyst, finding a pattern always provides opportunities as well....

Did you know cavemen were already dealing with big data issues?

Following the success of last year - over 100 visitors! - Luxembourg will host the second edition of the Analytics Summit. The place to be for everyone who is interested in the topics big data,...

Have you ever heard of Neil Harbisson? You should. Not because he is an excellent football player, or because he has sold out stadium concerts worldwide, not even because he has won an Emmy or Oscar....