Six years ago, security experts probably didn’t view analytics as a primary weapon to help fight cybercrime. The tools focused on attack prevention and were designed to keep people away from...

We hear a lot about how smart machine learning-based tools and platforms are going to change the world of work. Some commentators, like Stephen Hawking, have made apocalyptic prophecies about how the...

Today’s marketing organization needs to be analytics-driven and requires different skills than before, that’s what we’ve already learned from Adele Sweetwood’s book ‘The Analytical...

The unfolding digital economy is impacting not just the way companies engage with their customers, but also how businesses are internally managing themselves. The business control function needs to...

In my previous blog I already shared my enthusiasm for Adele Sweetwood’s book ‘The Analytical Marketer’, which describes how you should transform your marketing organization in order to optimize...

“Analytics are leading the change in marketing, but the rest of the marketing organization must follow”

Summertime has finally arrived. Time to relax, enjoy a cool glass in the summer sun, lay...

'Experience Your New Possible' was the theme of SAS Forum this year. During the event in The Egg, a fancy location in Brussels, 700 attendees from different innovative organizations and sectors could...

A big part of our existence is about making choices. Preferably the best ones. Evidence-based decision-making matters more than the type and quantity of the data, and by establishing evidence-based...

Self-service analytics, including visual analytics, is a bit like an all-you-can-eat buffet. Kitchen staff (read: IT staff and analysts) prepare nutritious, appealing food, and business users are then...