Let’s start with the ‘Mike” anecdote. Could I blame the men in the meeting that they were expecting another man at the table? Not really: I’ve always been one of the few women in a man-dominated industry. As a student in industrial and civil engineering, as an ICT professional, I’ve always had to - sometimes literally - make my name. But, I must add, as soon as one realized that I performed as well as my male colleagues, I didn’t face any obstacles or friction. Motivation, talent and enthusiasm prove more important than gender, at the end of the day.
That’s why I am so excited to work at SAS! I remember that when I started studying as an engineer - I was tempted by the robots they displayed during their introduction days. Since then, AI have been a recurring theme in my career. I was involved in a Phd research at University back in 1994, explaining how AI could help predict when best to induce labour, but it was hard to apply AI in a business environment in those days.
When technology was sufficiently advanced to apply AI in day-to-day contexts, it seemed inevitable that I end up at SAS, one of the organizations that is most actively involved in developing and implementing the intelligence required to fully benefit from AI.
My nomination by Data News as ICT Lady of the Year thus seems the recognition of two main themes in my career: the growth and maturity of AI on the one hand, and the increasing acknowledgement that ICT ladies are - at least - as good as ICT gentlemen. That’s why I would like to end this blog with the slogan: “forget about Mike, vote for Mieke!”
Mieke De Ketelaere
customer intelligence expert
Mieke De Ketelaere
customer intelligence expert
“Mieke combines a contagious enthusiasm with a deep knowledge on customer intelligence and digital transformation”, a nice reference on LinkedIn and a nice introduction for Mieke De Ketelaere’s bio. Mieke is Customer Intelligence Director at SAS for the South West Europe region. She has worked for several multinationals on all aspects of customer relations including transactional CRM, advanced analytical customer insight and interactive marketing. She is specialized in helping customers in defining the steps to grow in maturity in customer experience, customer intimacy and customer lifecycle management. Lately, Mieke De Ketelaere started to focus on the value of big data in marketing context. The arrival of new datastreams such as online and social data at one site and the calculation power at the other site, deliver a huge new set of real-time interesting insights at the fingertips of marketers. These new insights, if used wisely, allow operational marketing departments in return to take customer experience and intimacy to a higher level.
BLOGS BY THIS AUTHOR