Just having a data scientist doesn’t mean you're creating value. Only by working together, and using new insights the right way, your company will move forward.
Ivy Vanderheyden
Marketing Enthusiast
Ivy Vanderheyden
Marketing Enthusiast
"When people are passionate about what they do, they will achieve great things” I strongly believe this to be true. The world of analytics is such a fascinating industry. Every day I discover new applications and problems we can solve through the use of analytics. As Marketing Director at SAS it is my job to bring these stories to life and inspire people to do great things with data. In my blogs I want to fascinate you with a mixture of two of my favorite topics: analytics and marketing.
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