Blogs by Editorial Team

Democratizing AI: everyone should be able to work with data

The time for experimenting with artificial intelligence (AI) is over. In a COVID-19 climate, it is important to be able to quickly scale up analytical models to industrial processes. SAS believes the...

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Data are essential for transformation to Industry 4.0

For large industrial organizations, digitization is the key word to innovate and work more efficiently. With support of SAS, Prayon – leader in phosphate chemistry – has also taken the step...

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SAS Response to EBA report on Big Data and Advanced Analytics

Banks see Open Source as a hotbed for rapid innovation. As a result, open source is now firmly on the agenda for decision makers at the world’s leading financial institutions. The thinking is that...

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Creating business value with machine learning: five critical steps

Many companies focus on developing machine learning models with the ultimate goal of creating business value. For example, a bank wants to determine whether a customer's transaction is fraudulent, or...

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Efficiënte bestrijding van douanefraude? Dat vergt slimme software én ervaren douaniers

Voor een klein land als België kunnen we ronduit indrukwekkende import- en exportcijfers voorleggen. Alleen al vorig jaar werd voor 403 miljard euro aan goederen ingevoerd. Voor de douanediensten aan...

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OUR BLOGGERS

Jill Dyché

Jill Dyché

Jill Dyché — frank, funny, and full of great stories — has been thinking, writing, and speaking about business-IT alignment for over two decades. Jill has lived in far-flung locales including Paris, London, and Sydney, lecturing at industry conferences, tech events, and leading business schools, and blogging on the topic of why
orporate technologies are — or, at least should be — businessdriven. She lives in Los Angeles, where she samples fringe Cabernets, rescues shelter dogs, and writes the occasional haiku.

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Steven Hofmans

Steven Hofmans

Marketing has been a department driven by gut feelings for decades. The last few years, these instincts can be supported and eventually replaced by solid facts and figures.
Steven Hofmans helps companies achieving this data-driven marketing with the solutions offered by SAS. His knowledge of the technology combined with his thorough understanding of the ins and outs of marketing activities make him an expert in the field of data-driven marketing.

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Mieke De Ketelaere

Mieke De Ketelaere

“Mieke combines a contagious enthusiasm with a deep knowledge on customer intelligence and digital transformation”, a nice reference on LinkedIn and a nice introduction for Mieke De Ketelaere’s bio. Mieke is Customer Intelligence Director at SAS for the South West Europe region. She has worked for several multinationals on all aspects of customer relations including transactional CRM, advanced analytical customer insight and interactive marketing. She is specialized in helping customers in defining the steps to grow in maturity in customer experience, customer intimacy and customer lifecycle management. Lately, Mieke De Ketelaere started to focus on the value of big data in marketing context. The arrival of new datastreams such as online and social data at one site and the calculation power at the other site, deliver a huge new set of real-time interesting insights at the fingertips of marketers. These new insights, if used wisely, allow operational marketing departments in return to take customer experience and intimacy to a higher level.

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Véronique Van Vlasselaer

Véronique Van Vlasselaer

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Ivy Vanderheyden

Ivy Vanderheyden

"When people are passionate about what they do, they will achieve great things” I strongly believe this to be true. The world of analytics is such a fascinating industry. Every day I discover new applications and problems we can solve through the use of analytics. As Marketing Director at SAS it is my job to bring these stories to life and inspire people to do great things with data. In my blogs I want to fascinate you with a mixture of two of my favorite topics: analytics and marketing.

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Mathias Coopmans

Mathias Coopmans

Mathias Coopmans combines business curiosity with technical skills, a powerful combo many professionals can only dream about. Passionate about big data and business analytics, Mathias helps companies across South-West Europe create value from Hadoop - the open-source data storage and distributed processing platform – integrating it into their business, both on the technical side and at the strategic level. Analytics and Big Data put to work, the best of both worlds!

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